They say April showers bring May flowers, but April has much more in store than a little rain. For most of the country, temperatures are beginning to rise, families are starting to have fun outside and visit some of their favorite amusements – from baseball games to theme parks – and most importantly, it’s the perfect time of year to enjoy a freshly baked, warm, soft pretzel.
April is National Soft Pretzel Month, a celebratory time at J&J Snack Foods! Did you know that 80% of the nation’s soft pretzels are produced in and around Pennsylvania? At J&J Snack Foods, we’re a huge share of that market, producing more than 1 billion soft pretzels annually and serving up fun across the country.
Soft pretzels are the perfect snack for every occasion, and our marquee brand, SUPERPRETZEL, aims to make all moments super – whether that is enjoying an afterschool snack at home, or a warm, salty halftime treat at the ballpark.
The Rise of Soft Pretzels
With over five decades of experience in the pretzel-making business, SUPERPRETZEL has become a household name known for its authentic, hand-twisted soft pretzels that are freshly baked to perfection in just seconds. SUPERPRETZEL is often associated with smiles, memories and some of our favorite moments. But how did soft pretzels gain their following and popularity?
The soft pretzel’s presence has skyrocketed over the past several years, particularly in the foodservice and restaurant industry. A recent study that we conducted with Datassential shows that soft pretzels are projected to grow by 9.8% on appetizer and side menus by 2026. This is largely in part to the soft pretzel’s adaptability – traditionally served with a cheese or mustard dip, restaurants are venturing out of the norm, serving soft pretzels as carriers for burgers and sandwiches, the base for zesty nachos, and even sweet, sugared desserts.
Making SUPER Moments at Home
For many of the same reasons that soft pretzels are becoming a mainstay on restaurant menus, they’re also a staple at home in kitchen freezers across the country. SUPERPRETZEL has something for every taste and preference – from savory Soft Stix and Mini Pretzel Dogs, to the classic Soft Pretzel Twists and Bites.
Made with high-quality ingredients and ready to enjoy in just seconds, SUPERPRETZEL products can be enjoyed in their purest form, on their own, or dressed up for any occasion. Top a twist with cheese and pepperoni for a pizza-inspired snack, or serve soft stix with a sweet, chocolate dip for a delectable dessert. Available at more than 52,000 retail stores nationwide, SUPERPRETZEL is a cost-efficient food that instantly makes life easier, more flavorful, and most importantly, more fun.
No matter where you are – at home, at the movies, or at your favorite restaurant – chances are there is a soft pretzel available to you. So today on National Soft Pretzel Day, I encourage you to give in to that craving and enjoy a freshly baked, warm, soft pretzel. I promise you that it will not disappoint!
Joanne Mizner, Vice President Marketing – Retail