You Had Me at ¡Hola!

overhead shot of a variety of churros with Hola Churros logo

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Where some might say “You had me at hello,” (Jerry Maguire, circa 1996) at J&J Snack Foods, we like to say, “You had me at HOLA!”


We recently introduced ¡Hola! Churros to industry professionals and foodservice customers earlier this year. A new master brand for our churro portfolio, ¡Hola! Churros celebrates the playful magic and excitement of the unique and craveable churro.


Golden brown and irresistibly sweet, churros originated as a Spanish street food and over the years, evolved into a mainstream dessert and anytime snack. As churros expanded globally, people customized the product to meet local tastes with recipes that included chocolate, creamy fillings, fresh fruit toppings, and even salty and savory iterations. Today, churros are one of the fastest growing desserts in foodservice, projected to grow +11% in casual dining restaurants and +5% in fast casual settings by 2025 (Datassential).


As foodservice operators embrace the trend, we’re seeing churros in all shapes and sizes, enhancing menus across the globe. Versatility, ease of prep, and portability make churros a homerun treat for restaurants, amusement parks, concert venues, and sports stadiums.
We invite you to try the new ¡Hola! Churros in both our traditional Spanish cake-like recipe and our Southwest crispy recipe. We feel sure that once you’ve tasted and served these delicious snacks, you’ll know why we say “¡Hola! Churros…Crave the Joy!”


For more exciting information on ¡Hola! Churros, check out our product video and contact Norma Abbattista at [email protected].

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overhead shot of a variety of churros with Hola Churros logo

You Had Me at ¡Hola!

Where some might say “You had me at hello,” (Jerry Maguire, circa 1996) at J&J Snack Foods, we like to say, “You had me at HOLA!”